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Health Messages in Food Labelling and Advertising: The Need for New Controls

British Food Journal

ISSN: 0007-070X

Article publication date: 1 June 1991

227

Abstract

Health messages create an awareness of the possible links between nutrition and health, about which consumers have the right to know. The food label is the most appropriate medium for providing this information along with controlled advertising.

Keywords

Citation

Kirk, T. (1991), "Health Messages in Food Labelling and Advertising: The Need for New Controls", British Food Journal, Vol. 93 No. 6, pp. 12-15. https://doi.org/10.1108/EUM0000000002345

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited

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