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Bread and Slices II: The UK Product Market for Bread Revisited

British Food Journal

ISSN: 0007-070X

Publication date: 1 July 1990

Abstract

The UK product market for bread is analysed. Some of the main trends visible in this market are discussed. The segmentation of the bread market is examined and illustrated, and some of the major constraints on suppliers to that market are considered. Some of the product market strategies used by UK bakery companies are described. The conclusion speculates on future scenarios based on suggested threats and opportunities deriving from the Single European Market, and the potential break up of RHM plc.

Keywords

Citation

Morden, T. (1990), "Bread and Slices II: The UK Product Market for Bread Revisited", British Food Journal, Vol. 92 No. 7, pp. 27-36. https://doi.org/10.1108/EUM0000000002323

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited