The Management of an Independent School

Abstract

The establishment of a new independent school is described retrospectively by the headmaster. As a manager he saw his constituency as fourfold: pupils, parents, staff, governors. He must know, teach and talk to pupils; treat every parent′s concerns with total attention; engage his staff in every sense of the word; and satisfy his governors. Public relations skills are of paramount importance at every level and public relations with the world outside must be active not passive or responsive.

Citation

Higginbotham, J.E. (1989), "The Management of an Independent School", International Journal of Educational Management, Vol. 3 No. 4. https://doi.org/10.1108/EUM0000000001957