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WAYS TO ENCOURAGE ETHICAL CONDUCT AMONG MARKETING PROFESSIONALS

European Business Review

ISSN: 0955-534X

Article publication date: 1 February 1992

Abstract

Presents a case for a written code of ethics and shows how this can be instituted in a company. Discusses implementation, communication and enforcement of a code.

Keywords

Citation

Nixon, J.C., Wiley, C. and West, J.F. (1992), "WAYS TO ENCOURAGE ETHICAL CONDUCT AMONG MARKETING PROFESSIONALS", European Business Review, Vol. 92 No. 2. https://doi.org/10.1108/EUM0000000001895

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited