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DISTRIBUTION – THE LOGIC OF 1992

European Business Review

ISSN: 0955-534X

Article publication date: 1 March 1991

Abstract

To meet the challenges of the Single European Market in 1992 the distribution strategies of ICI Chemicals and Polymers are outlined, with reference to the adoption of electronic data interchange and the benefits it can bring.

Keywords

Citation

Rodgers, I. (1991), "DISTRIBUTION – THE LOGIC OF 1992", European Business Review, Vol. 91 No. 3. https://doi.org/10.1108/EUM0000000001886

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited