Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/00070709110002571. When citing the article, please cite: Clive H. Wilson, (1991), “Developing and Marketing Dairy Product Brands in Europe”, British Food Journal, Vol. 93 Iss: 4, pp. 3 - 11.

Citation

(1991), "Erratum", European Business Review, Vol. 91 No. 3. https://doi.org/10.1108/EUM0000000001885