An analysis of the extent of internationalisation within the European hotel industry is presented. Porter′s industry mapping technique is applied to 62 sample companies to identify strategic groups within the industry and any possible correlation between company size and degree of internationalisation. Analysis proves that there are no clearly defined strategic groups in the European hotel industry due to the diversity of the companies involved, and that size is not a prerequisite for internationalisation.
Beattie, R.M. (1991), "Hospitality Internationalisation: An Empirical Investigation", International Journal of Contemporary Hospitality Management, Vol. 3 No. 4. https://doi.org/10.1108/EUM0000000001679
MCB UP Ltd
Copyright © 1991, MCB UP Limited