Foreign‐Trade Zones in the United States: A Longitudinal Management Perspective
Abstract
This article examines the issues related to US foreign‐trade zones as perceived by the zone managers. A longitudinal study of foreign‐trade zone managers was conducted. The results of the two surveys and an extensive dialogue with foreign‐trade zone managers suggest a continuing lack of awareness and understanding of the benefits of zone operations on the part of potential zone users. Implications are discussed from a marketing management perspective.
Keywords
Citation
Bettina Cornwell, T. (1989), "Foreign‐Trade Zones in the United States: A Longitudinal Management Perspective", International Marketing Review, Vol. 6 No. 6. https://doi.org/10.1108/EUM0000000001526
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited