This article tests a number of channel behaviour hypotheses in a unique structural arrangement – the joint venture. The results indicate that goal disparity is a significant predictor of conflict and that perceived conflict is related to member satisfaction, manifest conflict, and desire for change. Managerial and theoretical implications are discussed.
Habib, G.M. and Burnett, J.J. (1989), "An Assessment of Channel Behaviour in an Alternative Structural Arrangement: The International Joint Venture", International Marketing Review, Vol. 6 No. 3. https://doi.org/10.1108/EUM0000000001511Download as .RIS
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