More competitive now than a few years ago, the Saudi Arabian market has changed considerably into one marked by more vigorous advertising. Advertising content and regulation in this influential, conservative Middle East country is discussed. The commentary emphasises that since religion has such a pervasive and abiding influence, it is imperative that advertising should be compatible with religious standards. In addition, advertising should be sensitive to other cultural norms and responsive to changing governmental priorities.
CitationDownload as .RIS
MCB UP Ltd
Copyright © 1989, MCB UP Limited