International Journal of Bank Marketing

Abstract

Evaluates the working of the Financial Services Act, comparing its early promise with a rising tide of criticism, suggesting that self regulation does not adequately safeguard the consumer interest.

Citation

Ennew, C. and Devlin, J. (1993), "International Journal of Bank Marketing", Marketing Intelligence & Planning, Vol. 11 No. 6, pp. 8-10. https://doi.org/10.1108/EUM0000000001122