To read the full version of this content please select one of the options below:

European Journal of Marketing

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 July 1992

Downloads
325

Abstract

Considers the more recent literature concerning the measurement of service quality, and questions whether there has been real research progression.

Keywords

Citation

Gilmore, A. and Carson, D. (1992), "European Journal of Marketing", Marketing Intelligence & Planning, Vol. 10 No. 7, pp. 5-7. https://doi.org/10.1108/EUM0000000001116

Publisher

:

MCB UP Ltd

Copyright © 1992, MCB UP Limited