Marketing Intelligence & Planning
277
Abstract
Reviews two volumes which represent the invaluable contribution which marketing intelligence can make to marketing decisions: the first documenting nine case studies from a variety of fields, the second containing 20 detailed case studies in five categories. Also reviews an article which explores the issues involved in arts marketing.
Keywords
Citation
Thomas, M.J. (1992), "Marketing Intelligence & Planning", Marketing Intelligence & Planning, Vol. 10 No. 7, pp. 3-4. https://doi.org/10.1108/EUM0000000001115
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited