European Business Review

Abstract

Environmental and social responsibility issues as in all of the work reviewed here reflects the need for marketing research; from business ethics to the International Business Handbook, on the practicalities of doing business globally.

Citation

Guptara, P. (1991), "European Business Review", Marketing Intelligence & Planning, Vol. 9 No. 6, pp. 16-17. https://doi.org/10.1108/EUM0000000001107