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European Business Review

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 June 1991

Abstract

Environmental and social responsibility issues as in all of the work reviewed here reflects the need for marketing research; from business ethics to the International Business Handbook, on the practicalities of doing business globally.

Keywords

Citation

Guptara, P. (1991), "European Business Review", Marketing Intelligence & Planning, Vol. 9 No. 6, pp. 16-17. https://doi.org/10.1108/EUM0000000001107

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited