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International Marketing Review

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 June 1991

Abstract

A variety of topics within international marketing are reviewed: global product strategies; export marketing and distribution strategies; export and planning future business with developing countries; and the difficulties of trading within Eastern Europe.

Keywords

Citation

Tamer Cavusgil, S. (1991), "International Marketing Review", Marketing Intelligence & Planning, Vol. 9 No. 6, pp. 13-15. https://doi.org/10.1108/EUM0000000001106

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited