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International Journal of Bank Marketing

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 June 1991

Abstract

The development of marketing, both in theory and practice can now be seen in a number of educational developments. The article reviews the introduction of a marketing syllabus and the launch of the Chartered Institute of Marketing′s Marketing Financial Services syllabus within the Diploma examinations of the CIM.

Keywords

Citation

Watkins, T. (1991), "International Journal of Bank Marketing", Marketing Intelligence & Planning, Vol. 9 No. 6, pp. 5-6. https://doi.org/10.1108/EUM0000000001103

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited