International Journal of Bank Marketing
Marketing Intelligence & Planning
Article publication date: 1 June 1991
The development of marketing, both in theory and practice can now be seen in a number of educational developments. The article reviews the introduction of a marketing syllabus and the launch of the Chartered Institute of Marketing′s Marketing Financial Services syllabus within the Diploma examinations of the CIM.
Watkins, T. (1991), "International Journal of Bank Marketing", Marketing Intelligence & Planning, Vol. 9 No. 6, pp. 5-6. https://doi.org/10.1108/EUM0000000001103
MCB UP Ltd
Copyright © 1991, MCB UP Limited