International Journal of Bank Marketing

Abstract

The development of marketing, both in theory and practice can now be seen in a number of educational developments. The article reviews the introduction of a marketing syllabus and the launch of the Chartered Institute of Marketing′s Marketing Financial Services syllabus within the Diploma examinations of the CIM.

Citation

Watkins, T. (1991), "International Journal of Bank Marketing", Marketing Intelligence & Planning, Vol. 9 No. 6, pp. 5-6. https://doi.org/10.1108/EUM0000000001103