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Marketing Planning: A Seven‐stage Process

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 July 1990

Abstract

A concise review is presented of the many books and articles which have been written on the subject of marketing planning. The aim is to provide the marketing practitioner with a simple, step‐by‐step guide – describing all the major processes, concepts, tools and techniques involved.

Keywords

Citation

Brooksbank, R.W. (1990), "Marketing Planning: A Seven‐stage Process", Marketing Intelligence & Planning, Vol. 8 No. 7, pp. 21-28. https://doi.org/10.1108/EUM0000000001093

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited