Management in the Professional Practice

Abstract

The coverage and gaps in published materials are examined in the management of professional practices. An over zealous approach to advertising may be distracting attention from other more significant developments in practice management.

Citation

of the Editorial Staff, M. (1989), "Management in the Professional Practice", Marketing Intelligence & Planning, Vol. 7 No. 9/10, pp. 50-52. https://doi.org/10.1108/EUM0000000001061