The Military Approach to Competitive Advantage
Donald V. Shiner
(Mount Saint Vincent University, Halifax, Nova Scotia)
205
Abstract
Military command, control, communications and intelligence systems (c3i) have their historical roots in the early literature of business. This article explores the nature of c3i and how the military approach can provide practical guidance in today′s highly competitive business environment, for managers who want to improve their business intelligence systems, and in particular their marketing information system.
Keywords
Citation
Shiner, D.V. (1989), "The Military Approach to Competitive Advantage", Marketing Intelligence & Planning, Vol. 7 No. 5/6, pp. 35-37. https://doi.org/10.1108/EUM0000000001048
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited