Services – Marketing with a Difference?
Angela Rushton
(“Marketing Matters” and University of Ulster)
David J. Carson
(“Marketing Matters” and University of Ulster)
992
Abstract
In recent years there has been a marked development of the “service company”, first in North America and now in Western Europe. Much attention has been given to the marketing of services, but little in the sense of how to do services marketing. This is changing as more and more services begin to take the question of marketing seriously. This article looks at the theory, practice, and future of services marketing.
Keywords
Citation
Rushton, A. and Carson, D.J. (1989), "Services – Marketing with a Difference?", Marketing Intelligence & Planning, Vol. 7 No. 5/6, pp. 12-17. https://doi.org/10.1108/EUM0000000001044
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited