By means of a pilot study of the Chairmen’s Statements in the Annual Reports of some major companies, an exploration of the concept of organisational culture is made, as reflected in the corporate image expressed in the language used in the Chairmen’s statements.
Gowler, D. and Legge, K. (1991), "Images of Employees in Company Reports: Do Company Chairmen View their Most Valuable Asset as Valuable?", Personnel Review, Vol. 20 No. 3, pp. 41-54. https://doi.org/10.1108/EUM0000000000793
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