STORY TELLING IN TRAINING

Abstract

Examines the importance of story telling in the field of training. Presents qualities of a story which make it work. Suggests that as long as the story is about something with which the audience can identify, then it can be used effectively to enliven the proceedings, and, more importantly, to emphasize a point.

Citation

Spooner, A. (1993), "STORY TELLING IN TRAINING", Management Development Review, Vol. 6 No. 4. https://doi.org/10.1108/EUM0000000000747