Emerging Trends in Export Channel Strategy: An Investigation of Hong Kong and Singaporean Firms
Article publication date: 1 March 1992
Compares the interrelationships between channel directness, channel intensity, and export performance among Singaporean and Hong Kong exporting firms. Findings suggest that a positive relationship exists between channel directness and export performance for both Singaporean and Hong Kong firms. However, no significant relationship is evident for channel intensity and export performance.
Chan, T.S. (1992), "Emerging Trends in Export Channel Strategy: An Investigation of Hong Kong and Singaporean Firms", European Journal of Marketing, Vol. 26 No. 3, pp. 18-26. https://doi.org/10.1108/EUM0000000000637
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