Emerging Trends in Export Channel Strategy: An Investigation of Hong Kong and Singaporean Firms

Abstract

Compares the interrelationships between channel directness, channel intensity, and export performance among Singaporean and Hong Kong exporting firms. Findings suggest that a positive relationship exists between channel directness and export performance for both Singaporean and Hong Kong firms. However, no significant relationship is evident for channel intensity and export performance.

Citation

Chan, T.S. (1992), "Emerging Trends in Export Channel Strategy: An Investigation of Hong Kong and Singaporean Firms", European Journal of Marketing, Vol. 26 No. 3, pp. 18-26. https://doi.org/10.1108/EUM0000000000637