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Emerging Trends in Export Channel Strategy: An Investigation of Hong Kong and Singaporean Firms

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 March 1992

Abstract

Compares the interrelationships between channel directness, channel intensity, and export performance among Singaporean and Hong Kong exporting firms. Findings suggest that a positive relationship exists between channel directness and export performance for both Singaporean and Hong Kong firms. However, no significant relationship is evident for channel intensity and export performance.

Keywords

Citation

Chan, T.S. (1992), "Emerging Trends in Export Channel Strategy: An Investigation of Hong Kong and Singaporean Firms", European Journal of Marketing, Vol. 26 No. 3, pp. 18-26. https://doi.org/10.1108/EUM0000000000637

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited