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Corporate accountability in the context of sustainability – a conceptual framework

Munif Mohammed (Shared Value Consulting Pty Ltd, Sydney, Australia)

EuroMed Journal of Business

ISSN: 1450-2194

Article publication date: 16 September 2013

3260

Abstract

Purpose

The purpose of this paper is to integrate the context of sustainability in a framework for greater corporate accountability.

Design/methodology/approach

Applied conceptual research.

Findings

This literature review shows that current corporate accountability frameworks forces companies to focus on a narrow source for value creation based on imperfect economic theories inadequate response to societal issues and misleading measurement systems. The current conceptual accountability frameworks are dramatically inadequate in the context of escalating sustainability issues and needs of both society and business. The business responses, through corporate social responsibility (CSR) initiatives, voluntary sustainability reports and industry standards are only a poor attempt to address the fundamental sustainable development challenges. Economic theory has defined externalities as residual to the market and as market failure requiring government intervention.

Practical implications

This paper proposes a direct valuation and formal accounting of externalities on the corporate balance sheet, with an offsetting appraisal of the social licence to operate for the corporation, thus creating a meaningful and integrated basis for accountability.

Originality/value

The current definition and understanding of corporate accountability is challenged. The paper presents a broad grounding in relevant literature for change to the current corporate accountability framework. The main contribution of this paper towards theory development is that meaningful corporate accountability framework in the context of sustainability can connect social progress to the economic value of the firm's strategy.

Keywords

Citation

Mohammed, M. (2013), "Corporate accountability in the context of sustainability – a conceptual framework", EuroMed Journal of Business, Vol. 8 No. 3, pp. 243-254. https://doi.org/10.1108/EMJB-05-2013-0026

Publisher

:

Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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