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Analysing reader behaviours in self-service library stations using a bibliomining approach

Yun-Fang Tu (Graduate Institute of Digital Learning and Education, National Taiwan University of Science and Technology, Taipei, Taiwan)
Shao-Chen Chang (International Bachelor Program in Informatics and the Department of Information Communication, Yuan Ze University, Taoyuan, Taiwan)
Gwo-Jen Hwang (Graduate Institute of Digital Learning and Education, National Taiwan University of Science and Technology, Taipei, Taiwan and Department of Medical Humanities and Education, School of Medicine, Kaohsiung Medical University, Kaohsiung, Taiwan)

The Electronic Library

ISSN: 0264-0473

Article publication date: 9 December 2020

Issue publication date: 18 May 2021

590

Abstract

Purpose

The present study aims, by adopting bibliomining, to analyse the borrowing and collection records in self-service libraries at mass rapid transit stations in northern Taiwan to discover reader borrowing preferences and patterns.

Design/methodology/approach

The current study used data mining to analyse two years of book-borrowing information from self-service library stations; it made use of an association rule mining model and the bibliomining process to identify readers’ preferred books and to explore reader borrowing behaviours. In addition, the librarians’ perceptions of the proposed approach were also investigated.

Findings

The findings indicated that readers often borrowed books in the bibliographical classifications of Home economics; Medical sciences; Psychology; Commerce: administration and management; and Education in the self-service library stations. Based on the bibliomining results, 23 reader borrowing patterns as well as potential books favoured by readers were uncovered. In addition, the challenges of bibliomining and data mining applied to library operations are reported.

Originality/value

Among the studies on the application of self-service technologies in libraries, most examined the integration of the self-service system and investigated users’ opinions. The present study used borrowing records and collection records in self-service library stations to conduct bibliomining and to explore reader borrowing preferences and behaviours as references for collection development and book recommendation services.

Keywords

Acknowledgements

This study is supported in part by the Ministry of Science and Technology of the Republic of China under contract numbers MOST-106–2511-S-011–005-MY3 and MOST-108–2511-H-011–005-MY3.

Citation

Tu, Y.-F., Chang, S.-C. and Hwang, G.-J. (2021), "Analysing reader behaviours in self-service library stations using a bibliomining approach", The Electronic Library, Vol. 39 No. 1, pp. 1-16. https://doi.org/10.1108/EL-01-2020-0004

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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