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Creating Value: The Theory and Practice of Marketing Semiotics Research

Luca M. Visconti (Department of Marketing, ESCP Europe, Paris, France)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 8 May 2017

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Citation

Visconti, L.M. (2017), "Creating Value: The Theory and Practice of Marketing Semiotics Research", European Journal of Marketing, Vol. 51 No. 5/6, pp. 846-849. https://doi.org/10.1108/EJM-05-2016-0284

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Emerald Publishing Limited

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