Effects of information sources for new customers and suppliers on the immediate innovation output of firms

Pankaj Kumar Medhi (Bennett University, Greater Noida, India)
Palakh Jain (Bennett University, Greater Noida, India)
Tinu Jain (Department of Marketing, Indian Institute of Management Jammu, Jammu, India)

European Journal of Innovation Management

ISSN: 1460-1060

Publication date: 5 August 2019

Abstract

Purpose

The purpose of this paper is to propose a typology of the information sources for new customers or suppliers on the basis of their existing relational linkage with the acquiring firm and to further explore whether various types of information sources for new customers and suppliers have any differential effect on a firm’s immediate innovation output.

Design/methodology/approach

The research sample was taken from the data collected by WB enterprise surveys (2005). The WB enterprise survey is considerably comprehensive for firm-level data. Relevant questions for the study were extracted from the survey. Simultaneously, EFA, CFA and SEM using AMOS 6.0 was run for the analysis.

Findings

The findings confirm that sources for a new customer and supplier with a strong relational aspect have a significant positive effect on a firm’s innovation output in the immediately following period.

Research limitations/implications

The research acknowledges the need to measure the effect of new supplier/customer on innovation depending on the type of information sources separately for product and process innovation as one of the major limitations.

Practical implications

This research can help managers obtain information of holistic and critical nature to incorporate in decision making for improving firm performance in innovation.

Originality/value

Customers and suppliers are well-established external sources of innovation ideas and information. But to what extant new customers or suppliers may be effective resources for innovation may depend largely on the sources through which they themselves are acquired by a firm, which is relatively unexplored. This study addresses the gap is the first of its kind to explore the role of the sources of information for new customer/supplier on a firm’s innovation output in the immediately following period.

Keywords

Citation

Medhi, P.K., Jain, P. and Jain, T. (2019), "Effects of information sources for new customers and suppliers on the immediate innovation output of firms", European Journal of Innovation Management, Vol. 22 No. 4, pp. 660-680. https://doi.org/10.1108/EJIM-09-2018-0202

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

To read the full version of this content please select one of the options below

You may be able to access this content by logging in via Shibboleth, Open Athens or with your Emerald account.
To rent this content from Deepdyve, please click the button.
If you think you should have access to this content, click the button to contact our support team.