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Modi Mangoes: managing an uncertain future

Peeyush Pandey (Indian Institute of Management Rohtak, Rohtak, India)
Patel Jinil Ashvinbhai (Indian Institute of Management Rohtak, Rohtak, India)
Yushmita Singh (Indian Institute of Management Rohtak, Rohtak, India)
Tania Mittal (Indian Institute of Management Rohtak, Rohtak, India)
Ishank Goel (Indian Institute of Management Rohtak, Rohtak, India)
Bharat Kumar Mehta (Indian Institute of Management Rohtak, Rohtak, India)
Sayali Tapas (Indian Institute of Management Rohtak, Rohtak, India)

Publication date: 16 December 2022


Learning outcomes

The case primarily focused on a real-life problem and shows that existing operations management tools can be used to solve a complex problem. Through this case, the participants will learn the application of the factor loading method and aggregate planning.

Case overview/synopsis

This case revolves around the Modi Agro Pvt. Ltd, a mango procurement and distribution business established in 1994 by Mr Dhanush Modi in Mumbai, India. Mr Mahendra Modi, son of the company owner, observed that the different seasons of cultivation and varied customer demands lead to changing workforce requirements during the procurement process. In addition, the production quality, variety, available resources, procurement location and cost play a significant role in establishing a long-term relationship with the customers. This case highlights the problem faced by Mahendra in determining an appropriate location among all available options for mango procurement and the optimal workforce for each month to meet the varying customers’ demands.

Complexity academic level

The case can be used as teaching material for participants of the course Service Operations Management, Operations Management, Decision Analysis and Quantitative Techniques

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 9: Operations and logistics.



Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.


Pandey, P., Ashvinbhai, P.J., Singh, Y., Mittal, T., Goel, I., Mehta, B.K. and Tapas, S. (2022), "Modi Mangoes: managing an uncertain future", , Vol. 12 No. 4.



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