Ariika – a successful implementation of information and communication technology by Egyptian entrepreneurs

Abstract

Subject area

This case shows an example of the opportunities opened by the internet that drove young entrepreneurs to start their business, in May 2011, as a premium beanbag supplier in Egypt.

Study level/applicability

Undergraduate students studying management.

Case overview

The case examines the use of information and communication technology (ICT) by young Egyptian entrepreneurs, and how technology could open for them a broad horizon for continuous development, creativity and innovation. It presents the experience of a group of four undergraduate students who established a virtual company producing and selling beanbags through their website. The main objective of the case is to highlight the business challenges faced by entrepreneurs and possible opportunities in emerging economies and the effective role of ICT in reacting to these business environment changes. The case also provides a strategic analysis of the various factors that may impact the organization and explains how technology can contribute to improving the company’s standing. Finally, recommendations are provided to serve as basis for any future strategic plans.

Expected learning outcomes

This study highlights the value of ICT in general and the internet in particular in driving young entrepreneurs to start their own business. It also presents the best practices in conducting a successful online business, and approaches undertaken by internet entrepreneurs to address rising challenges. It understands the variety of tools that could be used to market business online. It indicates the role of information technology in supporting business strategies at any organizational stage to improve different processes, to assist in decision-making, and to create new customer-centric services and products.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Subject code

CSS 3: Entrepreneurship.

Citation

Azab, N. and Mekkawy, A.N. (2016), "Ariika – a successful implementation of information and communication technology by Egyptian entrepreneurs", , Vol. 6 No. 3. https://doi.org/10.1108/EEMCS-06-2015-0133