International market expansion and diversification opportunities for KBB Resources Berhad Malaysia
Publication date: 18 February 2014
Abstract
Subject area
International business.
Study level/applicability
Bachelor level.
Case overview
This case study simulates a real life management decision. It explores the planning, organizing and controlling challenges associated with developing an internationalization strategy. Top managers planning to expand “internationally” contemplate about potential international markets should understand the risks and opportunities they present and how best to deal with them. Often organizational design is neglected prior to embarking on internationalization strategy. The case provides contrasting perspectives and entry options, to highlight the importance of an in-depth evaluation of alternatives.
Expected learning outcomes
Analyze and evaluate the strengths and weaknesses of business prior to exploiting international opportunities. Discuss key success factors, each of which has a different degree of importance in formulating a domestic and multinational business strategy. Understand economic, social, cultural, and political risks, and how a company can use of market research to identify and manage such risks. Formulate an internationalization strategy based on the evaluation of the costs and control provided by different international entry options.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Keywords
Acknowledgements
We are thankful to the anonymous reviewers for their valuable comments on the earlier versions of this case study. We are also thankful to Karen Dunn for her editorial assistance on the earlier draft of this case study.
Citation
Ameer, R. and Ayomi, M.W. (2014), "International market expansion and diversification opportunities for KBB Resources Berhad Malaysia", , Vol. 4 No. 1. https://doi.org/10.1108/EEMCS-02-2013-0016
Publisher
:Emerald Group Publishing Limited
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