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South African corporate ethics codes: establishment and communication

Mornay Roberts-Lombard (Marketing, University of Johannesburg, Johannesburg, South Africa)
Mercy Mpinganjira (Department of Marketing Management, University of Johannesburg, Johannesburg, South Africa)
Greg Wood (School of Management, Kristiania University College, Oslo, Norway)
Göran Svensson (Management, Kristiania University College, Oslo, Norway and Marketing Management, University of Johannesburg, Johannesburg, South Africa)

European Business Review

ISSN: 0955-534X

Article publication date: 13 May 2019

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Abstract

Purpose

The purpose of this study is on the top 500 companies in South Africa (as per the TopCo, 2014 list) that have a code of ethics, to see the current state of development in this area after 20 years of focus by the government and business on making corporate South Africa a more ethical environment, in which to conduct business.

Design/methodology/approach

A structured questionnaire survey method was used to gather the data and it was directed to the company secretaries of these top 500 companies.

Findings

Many companies in South Africa have a well-established set of protocols to enact the ethos of their code of ethics, indicating that they are becoming increasingly aware of the benefits to them of having a code. South African companies are, therefore, implementing both a code of ethics and strategies that contribute to creating an ethical corporate culture.

Research limitations/implications

This study provides an opportunity to further research assessing and comparing other companies in non-Western and emerging economies.

Practical implications

After 20 years of endeavours by business people and lawmakers to improve the ethical framework of South African business, there is still plenty of work to be done, as so many top companies do not appear to have a code of ethics.

Originality/value

There have been limited studies in the area of business ethics in South African companies. This study is the first of its kind in the South African context and establishes the current practice 20 years after the King I report.

Keywords

Citation

Roberts-Lombard, M., Mpinganjira, M., Wood, G. and Svensson, G. (2019), "South African corporate ethics codes: establishment and communication", European Business Review, Vol. 31 No. 3, pp. 379-396. https://doi.org/10.1108/EBR-08-2017-0150

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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