Challenges and strategies of gamification in family businesses: the moderating effects of supervision and engagement
Abstract
Purpose
This paper aims to unravel how family businesses can harness the power of gamification and to illuminate the hurdles that obstruct this path to success. The research identifies these challenges providing valuable insights into the application of gamification in family businesses and the role of supervision and engagement as moderator variables in this relationship.
Design/methodology/approach
Using a structural modeling approach in a qualitative research methodology, the authors collected responses from n = 200 participants. The results were analyzed using Spearman’s test and multiple linear regression.
Findings
The research findings reveal that family businesses need to carefully redefine costs when introducing gamification, considering both fixed and variable expenses. The moderating effects of supervision are crucial for user evolution and the correlation, while user engagement influences user and useability experience. Additionally, a positive attitude enhances engagement. Finally, the five key challenges lead to difficulties when implementing gamification strategies.
Practical implications
This research provides valuable insights for the literature on gamification and family business and offers practical guidance for family business owners seeking to introduce a tailored value proposition adapted to their unique organizational needs and challenges.
Originality/value
A novel approach is proposed which, through the integration of gamification strategies with family business dynamics, explores the unique challenges and opportunities that arise within this context. By focusing specifically on family businesses, this study highlights how generational differences, ownership structures and cultural resistance can impact the successful implementation of gamification.
Keywords
Acknowledgements
Funding: This research received no specific grant from any funding agency in the public, commercial or not-for-profit sectors.
Informed consent statement: Informed consent was obtained from all the subjects involved in this study.
Data availability statement: Not applicable.
Conflict of interest: The authors declare no conflict of interest.
Citation
Gandrita, D.M., Gandrita, A. and Rosado, D.P. (2024), "Challenges and strategies of gamification in family businesses: the moderating effects of supervision and engagement", European Business Review, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EBR-06-2024-0187
Publisher
:Emerald Publishing Limited
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