Self-efficacy and continuance intention of Web 2.0 platforms: a meta-analysis
Data Technologies and Applications
ISSN: 2514-9288
Article publication date: 11 March 2021
Issue publication date: 5 August 2021
Abstract
Purpose
Although many studies show that self-efficacy and continuance intention of Web 2.0 platforms are positively and significant correlated, others reveal some different findings. To clarify this line of research, this study further investigates the effect of self-efficacy on continuance intention and meanwhile examines some moderating variables in this process.
Design/methodology/approach
A meta-analysis method was employed to examine the literature containing quantitative measurements of both self-efficacy and continuance intention of Web 2.0 platforms. A total of 31 effects sizes (N = 9,084) were reviewed.
Findings
The results indicate medium-sized positive correlation between self-efficacy and continuance intention of Web 2.0 platforms. Further moderation analysis shows that such medium-sized link differed across measures of Web 2.0 platform types, target respondent differences and gender of participants. Specifically, this correlation is largest for transaction-socialization platforms and smallest for experience-socialization platforms. For university-student respondents, the role of self-efficacy in affecting continuance intention is less important than general members of Web 2.0 platforms. Finally, as the percentage of female participants increases, a weaker effect size will be observed.
Originality/value
This study clarifies empirical research regarding users' self-efficacy and their continuance intention. Meanwhile, sources of inter-study variability have been identified by addressing moderator variables in the relationship between self-efficacy and continuance intention of Web 2.0 platforms, which provides directions for future explorations in this area.
Keywords
Acknowledgements
This study is supported by the National Office for Philosophy and Social Sciences (CN) (Grant No. 19CGL067).
Citation
Bao, Z. and Shang, B. (2021), "Self-efficacy and continuance intention of Web 2.0 platforms: a meta-analysis", Data Technologies and Applications, Vol. 55 No. 4, pp. 511-526. https://doi.org/10.1108/DTA-02-2020-0047
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited