Breaking down barriers: Understanding the limiting factors for SMEs on internationalization
Development and Learning in Organizations
ISSN: 1477-7282
Article publication date: 24 February 2020
Issue publication date: 19 September 2020
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context.
Findings
It is perhaps the most difficult, hard to predict stage in the development of a small-to-medium sized enterprise (SME) when they take the success they have achieved at home and try to replicate it in foreign markets. The transition can, of course, go wrong in a number of ways – there is simply no demand for the products and services being offered, or the price is too high, advertising doesn’t reach the right audiences, or demand cannot be fulfilled. Indeed, there are so many ways it could go wrong that it must be one of the most dispiriting steps SMEs try to take in their growth curve when they realize that they are unable to transplant the success they have had in their home market.
Practical implications
This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2020), "Breaking down barriers: Understanding the limiting factors for SMEs on internationalization", Development and Learning in Organizations, Vol. 34 No. 5, pp. 25-27. https://doi.org/10.1108/DLO-01-2020-0016
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited