An empirical examination of the stability of the alliance of “a company+farmers”: From the perspective of farmers
Abstract
Purpose
The purpose of this study is to explain the stability of the alliance of “a company+farmers” from the perspective of farmers.
Design/methodology/approach
Based on 462 usable data collected through survey, structural equation modeling (SEM) technology was employed to examine the research model.
Findings
From farmers' perspective, the authors find that the positive correlation between alliance performance and alliance stability, relationship quality promotes alliance performance and different powers have different impacts on relationship quality. Together, these results illustrate the formation process of the stability of the alliance “a company+farmers”.
Research limitations/implications
This research is limited to a particular sample: farmers from Guangdong and Hainan Province in China. Thus, the results need to be generalized to other samples.
Originality/value
Previous studies do not have good explanations on the formation mechanism of the stability of the alliance of “a company+farmers”. From the perspective of farmers, based on resource dependence theory, social exchange theory, this study builds an empirical model of “power‐relationship quality‐alliance performance‐alliance stability” to address the gap.
Keywords
Citation
Fu, S., Lin, J. and Sun, L. (2013), "An empirical examination of the stability of the alliance of “a company+farmers”: From the perspective of farmers", Chinese Management Studies, Vol. 7 No. 3, pp. 382-402. https://doi.org/10.1108/CMS-09-2012-0134
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited