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Multigenerational product innovation process in electronic information industry: a qualitative study

Qingwen Bo (School of Management, Harbin Institute of Technology, Harbin, China)
Bo Zou (Lingnan (University) College, Sun Yat-Sen University, Guangzhou, China)
Jinyu Guo (International Business School, Jinan University, Zhuhai, China)

Chinese Management Studies

ISSN: 1750-614X

Article publication date: 29 March 2022

Issue publication date: 20 January 2023

416

Abstract

Purpose

Developing multigenerational products through iteration helps enterprises cope with environmental uncertainty and maintain lasting competitive advantages in a globally competitive environment. From the knowledge integration perspective, this study aims explore how enterprises achieve multigenerational product innovation.

Design/methodology/approach

An exploratory case study design is used to explore the multigenerational product innovation process.

Findings

This study proposes a model of the multigenerational product innovation process and shows that knowledge integration includes two important parts: the internalization of external knowledge and intergenerational knowledge integration. This study further conclude that multigenerational innovation has three main channels: rapid iteration, continuous reflection and coordination.

Originality/value

First, this study presents a theoretical model of the process of multigenerational product innovation, including triggers, knowledge integration, learning systems and outcomes, and further enhances our understanding from product innovation to multigenerational product innovation. Second, this study contributes to the literature on the multigenerational product innovation process by revealing the knowledge integration process of the internalization of external knowledge and intergenerational knowledge integration.

Keywords

Acknowledgements

The authors are grateful to the support from the Ministry of Education of PRC (Grant Number 21YJA630129), Guangdong Planning Office of Philosophy and Social Science (Grant Number GD21YGL18) and National Natural Science Foundation of China (Grant Number 71672049).

Ethics statement: The study was approved by the interviewees.

Citation

Bo, Q., Zou, B. and Guo, J. (2023), "Multigenerational product innovation process in electronic information industry: a qualitative study", Chinese Management Studies, Vol. 17 No. 2, pp. 388-404. https://doi.org/10.1108/CMS-01-2022-0018

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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