The state of corporate citizenship in Brazil

Abstract

Purpose

This paper aims to present the state of corporate citizenship in Brazil.

Design/methodology/approach

The results of a survey of Brazilian companies is used to analyze the state of corporate citizenship in Brazil. The survey was constructed using the methodology developed by Mirvis & Googins on measuring the stage of corporate citizenship, and 172 valid responses from Brazilian companies were received.

Findings

Data suggest that Brazilian companies have an advanced understanding of corporate citizenship and the strategic intention to integrate citizenship into their business. When it comes to leadership, structures, issue management, stakeholder relationships and transparency, however, their maturity in terms of citizenship stays in less advanced stages. In sum, Brazilian companies are advanced in the concept but less developed in the practice of corporate citizenship.

Research limitations/implications

The sample consists of 172 valid responses from companies in Brazil acting in various sectors and thus does not allow the determination of citizenship maturity in selected sectors.

Practical implications

The research points to a gap regarding understanding and practice in corporate citizenship in Brazil. To foster evolution of corporate citizenship, Brazilian companies are advised to work especially on leadership engagement, organizational structures, issue management, stakeholder relationships and transparency.

Originality/value

This is the first study about the maturity of corporate citizenship in Brazilian companies.

Citation

Amaral Lauriano, L., Spitzeck, H. and Henrique Dutra Bueno, J. (2014), "The state of corporate citizenship in Brazil", Corporate Governance, Vol. 14 No. 5, pp. 598-606. https://doi.org/10.1108/CG-02-2014-0024