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Mission drift or mission fulfillment? Examining microfinance's financial and social performance with growth curve modeling and variance decomposition

Peiyi Jia (School of Entrepreneurship, California State University San Bernardino, San Bernardino, California, USA)
Sunny Li Sun (Department of Marketing, Entrepreneurship and Innovation, University of Massachusetts Lowell, Lowell, Massachusetts, USA)

Cross Cultural & Strategic Management

ISSN: 2059-5794

Article publication date: 5 May 2023

Issue publication date: 12 July 2023

282

Abstract

Purpose

Examining multilevel effects of financial and social performance of microfinance institutions (MFIs), the authors aim to investigate microfinance mission drift from the trend effect. The authors also seek to move the literature forward by decomposing the performance variance at different levels and examining whether and how much each level of analysis matters.

Design/methodology/approach

Growth curve modeling and variance decomposition analysis were conducted using a dataset consisting of 17,953 observations of 2,902 microfinance institutions in 122 countries from 1999 to 2017.

Findings

The study's result shows no evidence of mission drift in the microfinance industry. While MFIs improve their economic returns, they also increase the depth of outreach. In addition, firm-level heterogeneity is the dominant effect which explains 44% of the variance in microfinance financial performance (ROA) and 39% of the variance in social performance (Depth of outreach). The country-level is more critical in explaining financial performance (ROA) than social performance (Depth of outreach), accounting for 11 and 32% of the total variance, respectively. In particular, the interplay between the country-level and organizational-category level accounts for 9 and 11% of the total variance in financial performance (ROA) and social performance (Depth of outreach), respectively.

Originality/value

This study’s multilevel analysis of microfinance performances moves the literature forward by responding to the debate on microfinance mission drift and providing a comprehensive overview of both social and financial performance. By focusing on the trend effect, the result of our models shows that MFIs improve both financial and social performance to fulfill dual missions. The microfinance business model becomes sustainable over time. The study's results of country effect and its interaction effect with different organizational categories reveal the prominence of a good policy design on MFI's mission fulfillment.

Keywords

Acknowledgements

This article is a revised and expanded version of a paper entitled “How Do Microfinance Institutions Fulfill Their Missions?” presented at the United States Association for Small Business and Entrepreneurship (USASBE) Conference in 2019, and received the Best New Scholar Paper Award. The authors thank conference participants for their comments. Sun acknowledges the support from the National Social Science Fund of China (Grant ID 72232010, 72172154, and 72091311) and Donahue Center for Business Ethics and Social Responsibility, University of Massachusetts Lowell.

Citation

Jia, P. and Sun, S.L. (2023), "Mission drift or mission fulfillment? Examining microfinance's financial and social performance with growth curve modeling and variance decomposition", Cross Cultural & Strategic Management, Vol. 30 No. 3, pp. 467-487. https://doi.org/10.1108/CCSM-07-2021-0125

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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