Developing an original Café Delphi historical method to research women's individual and collective experiences of sex, sexuality and sexism in PR in the 1990s

Abstract

Purpose

This paper aims to develop an original Café Delphi historical method to research women's individual and collective experiences of sex, sexuality and sexism in public relations (PR) in 1990s’ Britain.

Design/methodology/approach

An original Café Delphi historical method is shaped by an interpretive paradigm providing a conceptual framework to model sex, sexuality and sexism. This approaches history as a social science drawing on hermeneutic phenomenology, reflexivity and ethics of care. A case study, employing oral history and participatory action research (PAR), is used to develop and test the practicality of the original Café Delphi historical method to research women's individual and collective experiences of PR in 1990s’ Britain.

Findings

Three main findings are identified. (1) Developing a new method is complex, time-consuming and surfaces practical problems; however, the Café Delphi historical method is a viable way to explore individual and collective experiences. (2) Undertaking methodological innovation and innovating research methods involves action learning and requires agility, reflexivity and ability to navigate messiness and order. (3) Testing the multiphase mixed method study revealed its power and potential as an ethical and collaborative co-research approach.

Originality/value

This study expands the repertoire of research methods in PR historiography and provides a new approach to capture collective as well as individual experiences. This study develops a feminine analytic tool employing metamodern oscillation to connect past, present and future.

Citation

Bowman, S. and Yaxley, H. (2024), "Developing an original Café Delphi historical method to research women's individual and collective experiences of sex, sexuality and sexism in PR in the 1990s", Corporate Communications: An International Journal, Vol. 29 No. 1, pp. 95-113. https://doi.org/10.1108/CCIJ-01-2023-0015