Airtel Zero: Data Pricing, Two Sided Markets Led Business Models and Net Neutrality

Abstract

Airtel, the leading mobile operator in India was going to launch the “Airtel Zero” platform that would charge service providers and OTT providers on the internet for mobile data traffic but would allow end consumers free access to the web sites that were signed up for the platform. The case revolves around the questions of pricing these data services to the service providers in a market where the price to one set of customers (the end consumer) was not independent of the price to another set of customers (the OTT service providers) - typical of two sided markets. Issues of net neutrality and competition have been considered alongside.

Citation

Sahay, A. (2016), "Airtel Zero: Data Pricing, Two Sided Markets Led Business Models and Net Neutrality", . https://doi.org/10.1108/CASE.IIMA.2020.000097