Does education affect consumers' attitudes toward genetically modified foods? Evidence from China's two rounds of education reforms
China Agricultural Economic Review
ISSN: 1756-137X
Article publication date: 28 February 2022
Issue publication date: 9 August 2022
Abstract
Purpose
This study analyzes the causal effect of education on consumers' cognition and attitudes toward genetically modified (GM) foods.
Design/methodology/approach
The authors propose an analytical framework to clarify the role of education levels and education content in the formation of attitudes toward GM foods and utilize education reforms in China as natural experiments to test the theoretical predictions empirically. For education levels, the authors use Compulsory Education Law's implementation to construct the instrument variable. For education content, the authors utilize the revision of the biology textbook in the Eighth Curriculum Reform to implement staggered difference-in-difference estimation. The authors use two national household surveys, the China Genuine Progress indicator Survey (CGPiS) and the China Household Finance Survey (CHFS) of 2017, combined with provincial-level data of education reforms.
Findings
The education level, instrumented by the Compulsory Education Law's implementation, has an insignificant effect on consumers' cognition and attitudes toward GM foods, whereas the acquisition of formal education on genetic science, introduced by the Eighth Curriculum Reform, has a statistically significant and positive influence.
Originality/value
This is the first study to investigate the causal effects of education level and content on consumers' cognition and attitude toward GM foods using national representative data. It is also the first to evaluate the long-term effects of the biology textbook reform in China. The findings help open the black box of how education shapes people's preferences and attitudes and highlight the significance of formal biology education in formulating consumers' willingness to accept GM foods.
Keywords
Acknowledgements
The authors acknowledge the anonymous referees for constructive comments on this paper.
Funding: The study is supported by National Natural Science Foundation of China (71773010; 71903014; 71703006), and MOE Project of Humanities and Social Sciences (17YJC790155).
Citation
Zhou, Y., Chen, S., Wang, T. and Cui, Q. (2022), "Does education affect consumers' attitudes toward genetically modified foods? Evidence from China's two rounds of education reforms", China Agricultural Economic Review, Vol. 14 No. 3, pp. 631-645. https://doi.org/10.1108/CAER-01-2021-0024
Publisher
:Emerald Publishing Limited
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