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Big data analytics adaptive prospects in sustainable manufacturing supply chain

Rohit Raj (Department of Information Management, Chaoyang University of Technology, Taichung, Taiwan)
Vimal Kumar (Department of Information Management, Chaoyang University of Technology, Taichung, Taiwan)
Bhavin Shah (Department of Operations and Supply Chain Management, Indian Institute of Management Sirmaur, Paonta Sahib, India)

Benchmarking: An International Journal

ISSN: 1463-5771

Article publication date: 15 September 2023




Despite the current progress in realizing how Big Data Analytics can considerably enhance the Sustainable Manufacturing Supply Chain (SMSC), there is a major gap in the storyline relating factors of Big Data operations in managing information and trust among several operations of SMSC. This study attempts to fill this gap by studying the key enablers of using Big Data in SMSC operations obtained from the internet of Things (IoT) devices, group behavior parameters, social networks and ecosystem framework.


Adaptive Prospects (Improving SC performance, combating counterfeits, Productivity, Transparency, Security and Safety, Asset Management and Communication) are the constructs that this research first conceptualizes, defines and then evaluates in studying Big Data Analytics based operations in SMSC considering best worst method (BWM) technique.


To begin, two situations are explored one with Big Data Analytics and the other without are addressed using empirical studies. Second, Big Data deployment in addressing MSC barriers and synergistic role in achieving the goals of SMSC is analyzed. The study identifies lesser encounters of barriers and higher benefits of big data analytics in the SMSC scenario.

Research limitations/implications

The research outcome revealed that to handle operations efficiently a 360-degree view of suppliers, distributors and logistics providers' information and trust is essential.

Practical implications

In the Post-COVID scenario, the supply chain practitioners may use the supply chain partner's data to develop resiliency and achieve sustainability.


The unique value that this study adds to the research is, it links the data, trust and sustainability aspects of the Manufacturing Supply Chain (MSC).



The authors would like to thank the two anonymous reviewers, Associate Editor, and Editor-in-Chief for their valuable comments and suggestions that helped to improve the manuscript.

Funding: The authors received no financial support for the research, authorship and/or publication of this article.


Raj, R., Kumar, V. and Shah, B. (2023), "Big data analytics adaptive prospects in sustainable manufacturing supply chain", Benchmarking: An International Journal, Vol. ahead-of-print No. ahead-of-print.



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