Learning from failure to enhance performance: a systematic literature review of retail failure
Benchmarking: An International Journal
ISSN: 1463-5771
Article publication date: 21 June 2022
Issue publication date: 14 February 2023
Abstract
Purpose
The objective of this paper is to develop a map of the contours of the phenomenon of retailer failure by aggregating, parsing and extracting known findings regarding business failure in marketing, business and other streams of inquiry to provide a comprehensive understanding of research on the topic. Defined as the converse of retailer performance, an understanding of retail failure is expected to yield insights for performance measurement and benchmarking studies.
Design/methodology/approach
The paper includes a systematic literature review, employing state-of-the-art tools such as VOSViewer.
Findings
The analysis reveals patterns in the intellectual structure of the research on retail failure, as well as patterns of influence. While the discipline of marketing has been surprisingly limited in the study of retail failure, study of retail failure has been pursued by other branches of the business discipline, and even some disciplines other than business.
Originality/value
This paper provides a comprehensive and systematic literature review on the topic of retail failure.
Keywords
Citation
Ahmed, I., Mehta, S.S., Ganeshkumar, C. and Natarajan, V. (2023), "Learning from failure to enhance performance: a systematic literature review of retail failure", Benchmarking: An International Journal, Vol. 30 No. 2, pp. 532-561. https://doi.org/10.1108/BIJ-04-2021-0189
Publisher
:Emerald Publishing Limited
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