To read this content please select one of the options below:

The influences of quality attributes and socio-demographics on Chinese consumers' general and online consumptions of Canadian, US and Australian lobsters

Ou Wang (Waikato Management School, University of Waikato, Hamilton, New Zealand)
Simon Somogyi (School of Hospitality, Food and Tourism Management, University of Guelph, Guelph, Canada)
Richard Ablett (Perennia, Bible Hill, Canada)

British Food Journal

ISSN: 0007-070X

Article publication date: 18 March 2021

Issue publication date: 29 June 2021

354

Abstract

Purpose

This study explores the influence of quality attributes and socio-demographics on Chinese consumers' general and online consumption of three origin-specific lobsters: Canadian, United States and Australian.

Design/methodology/approach

A web-based survey was administrated to 981 consumers from two cities in China: Shanghai and Qingdao. Descriptive analysis and binary logistic regression were used in the data analysis.

Findings

Chinese consumers were more willing to pay for the lobster quality attributes vitality, meat content, texture, size and safety. Their general and online consumption of three origin-specific lobsters is significantly linked to the following quality attributes and socio-demographics: meat content, size, shell hardness, texture, safety, nutrition, age, income, education, occupation, residential place and marital status.

Originality/value

This is the first study to explore the influence of quality attributes and socio-demographics on consumers' online consumption of luxury seafood.

Keywords

Acknowledgements

This study was funded by the Nova Scotia Department of Fisheries & Aquaculture.

Citation

Wang, O., Somogyi, S. and Ablett, R. (2021), "The influences of quality attributes and socio-demographics on Chinese consumers' general and online consumptions of Canadian, US and Australian lobsters", British Food Journal, Vol. 123 No. 7, pp. 2289-2306. https://doi.org/10.1108/BFJ-12-2020-1101

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

Related articles