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Specialty food retailing: examining the role of products’ perceived quality

Cristina Calvo-Porral (Department of Economic Analysis and Business Administration, University of A Coruña, A Coruña, Spain)
Jean-Pierre Lévy-Mangin (Department of Marketing, University of Quebec in Outaouais, Gatineau, Canada)

British Food Journal

ISSN: 0007-070X

Article publication date: 3 July 2017

Abstract

Purpose

The purpose of this paper is to address the following issue: “Does the products’ perceived quality influences the consumer behaviour in the specialty retailing setting?”

Design/methodology/approach

For this purpose, the authors propose and empirically test a conceptual model on the creation of consumer satisfaction and loyalty in specialty retailing, to examine the influence of products’ quality perception and its potential moderating role. Data were analysed through structural equation modelling on a sample of 592 consumers

Findings

The findings show that the store-based attributes have different influence on customer satisfaction and loyalty, according to the quality perception of products, and suggest the moderating role of products’ perceived quality.

Practical implications

Retailing managers may use the product’s perceived quality as a segmentation variable in the specialty food retailing context.

Originality/value

The major contribution of this paper is the empirical analysis of one subjective customer-based variable in the specialty retailing setting.

Keywords

Acknowledgements

A version of this work has previoulsy been published as Working Paper DOC03/2017 of the Collection of Working Papers of the Cátedra Fundación Ramón Areces de Distribución Comercial (http://catedrafundacionarecesdc.uniovi.es/).

Citation

Calvo-Porral, C. and Lévy-Mangin, J.-P. (2017), "Specialty food retailing: examining the role of products’ perceived quality", British Food Journal, Vol. 119 No. 7, pp. 1511-1524. https://doi.org/10.1108/BFJ-11-2016-0567

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited