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A comparative study on urban and rural households preferences of fresh mutton meat consumption (a case study in eastern region of Turkey-Heckman Model)

Ahmet Sahin (Department of Agricultural Economics, Faculty of Agriculture, Kahramanmaras Sutcu Imam University, Kahramanmaras, Turkey)
İbrahim Yıldırım (Department of Agricultural Economics, Faculty of Agriculture, Yuzuncu Yil University, Van, Turkey)
Ahmet Deniz (Baskale State Hospital, Van, Turkey)

British Food Journal

ISSN: 0007-070X

Article publication date: 25 November 2014

Abstract

Purpose

The purpose of this paper is to perform a comparative assessment of the urban and rural households’ preferences of fresh mutton meat consumption in Hakkari, Turkey.

Design/methodology/approach

The sample size consisted of 95 rural and 95 urban households. The data were collected from November 2007 until May 2008 intermittently. Probity and Heckman Models were used in the study.

Findings

Price elasticity of mutton meat demand was calculated as –0.242, which reveals the mutton meat is a compulsory good in the research area. Income elasticity of mutton meat was found as 0.39, which shows relatively satisfactory amount of mutton meat is consumed. However, there existed great differences in terms of mutton meat consumption per capita among the income groups.

Originality/value

The findings in the study may contribute to the mutton meat producers and marketers in the region when planning their production and marketing strategies.

Keywords

Citation

Sahin, A., Yıldırım, İ. and Deniz, A. (2014), "A comparative study on urban and rural households preferences of fresh mutton meat consumption (a case study in eastern region of Turkey-Heckman Model)", British Food Journal, Vol. 116 No. 12, pp. 1897-1908. https://doi.org/10.1108/BFJ-06-2013-0161

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited