The proactive role played by sustainable wineries at times of economic crisis
ISSN: 0007-070X
Article publication date: 28 June 2024
Issue publication date: 23 July 2024
Abstract
Purpose
This paper analyses the behaviour of wineries after an economic crisis depending on their interest in the environment.
Design/methodology/approach
A questionnaire was drawn up to collect quantitative data on Spanish wineries; a total of 230 firms participated in the study. Subsequently, a detailed statistical analysis was performed using the Mann–Whitney U test and rank sum.
Findings
The results show that the wineries that were most interested in sustainability exhibited proactive behaviour during the post-crisis period, choosing to innovate in their different areas in order to deal with the situation.
Practical implications
The paper develops a simple and effective method for wineries to gain confidence that their sustainable behaviour will be compatible with innovating and overcoming a crisis.
Originality/value
This study contributes to the literature because, to the authors' knowledge, no other study has investigated the concepts of sustainability, crisis and innovation simultaneously. The model is also applicable to international wineries as well as companies in other sectors and would help them to define their strategic and sustainability plans.
Keywords
Acknowledgements
This study has received financial support from the FEDER- Interreg SUDOE Project SOE3/P2/F0917, VINCI (Wine, Innovation an International Competitiveness).
Corrigendum: It has come to the attention of the publisher that the article: García-Cortijo, M.C., Castillo-Valero, J.S. and Pérez-Luño, A. (2024), “The proactive role played by sustainable wineries at times of economic crisis”, British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-05-2023-0456 incorrectly listed María Carmen García-Cortijo’s and Juan Sebastián Castillo-Valero’s affiliations as Regional Development Institute, Universidad de Castilla-La Mancha, Ciudad Real, Spain. The correct affiliations are Regional Development Institute, University of Castilla-La Mancha, Albacete, Spain. The authors sincerely apologise for this error.
Citation
García-Cortijo, M.C., Castillo-Valero, J.S. and Pérez-Luño, A. (2024), "The proactive role played by sustainable wineries at times of economic crisis", British Food Journal, Vol. 126 No. 8, pp. 3177-3196. https://doi.org/10.1108/BFJ-05-2023-0456
Publisher
:Emerald Publishing Limited
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