Co-creation and co-destruction of experiential value: a service perspective in projects
Built Environment Project and Asset Management
ISSN: 2044-124X
Article publication date: 8 January 2019
Issue publication date: 5 March 2019
Abstract
Purpose
One way in which to induce an advantageous position is to improve the value outcomes experienced from commissioned projects. The purpose of this paper is to consider project stakeholders, such as end-users, as active co-creators of value. This may be achieved by taking into account interactive capabilities and service design practices. This may influence experiential and financial value outcomes for a range of project stakeholders.
Design/methodology/approach
A single case displayed as a pilot study helps to establish the transferability of the co-creation and the service experience to the construction context.
Findings
Findings show that project managers pay insufficient attention to the service experience. The analysis demonstrates users are treated as destroyers of value, rather than as co-creators of value. In addition to this, the findings suggest contextual aspects, such as unethical behaviour, misalignment of values, power asymmetry and lack of contextual awareness, may ultimately affect the project outcomes.
Practical implications
The implication for the construction context is to create awareness of interactive capabilities and service design practices, which permit the enhancement of experimental value outcomes.
Originality/value
Service-dominant logic is used as a variant perspective to analyse the project usefulness and benefits for a range of stakeholders. The originality comes from the initial exploration of how benefits could be collaboratively configured through interactive capabilities and service design practices with a range of stakeholders.
Keywords
Acknowledgements
This paper forms part of a special section “Service innovation through linking design, construction and asset management”.
This paper was developed from an earlier version, which was presented at the Association of Researchers in Construction Management (ARCOM) conference in Manchester, UK, 2016. The author would like to thank colleagues at Åbo Akademi University in Finland, particularly Magnus Gustafsson and Kim Wikström, for hosting the author during his PhD analysis period. This research was funded by the Mexican National Council of Science and Technology (CONACYT). The author would like to thank reviewers for their insightful comments, and to Saloni Miglani for proofreading this paper.
Citation
Fuentes, M.E.G. (2019), "Co-creation and co-destruction of experiential value: a service perspective in projects", Built Environment Project and Asset Management, Vol. 9 No. 1, pp. 100-117. https://doi.org/10.1108/BEPAM-02-2018-0052
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited