To read this content please select one of the options below:

Equity market consequences of the social media revolution

Bronwyn G. McCredie (School of Accountancy, QUT Business School, Queensland University of Technology, Brisbane, Australia)

Accounting Research Journal

ISSN: 1030-9616

Article publication date: 3 July 2017




This paper aims to provide a reflection on using Faff’s (2016) pitching template to design and present a genuine research pitch.


As this is a Pitching Research Letter, there is only a suggested methodology which has not yet been used.


As this is a Pitching Research Letter, there are no findings.


It speaks to the journey of the pitch, a series of iterative processes from inception, the initial discovery of the research idea; to conclusion, delivering the pitch to a learned audience and receiving valuable feedback to develop and advance it.



This pitch was presented at the Finance Research Network Conference in November 2016. The author would like to thank the participants at this session for their suggestions in progressing this research.


McCredie, B.G. (2017), "Equity market consequences of the social media revolution", Accounting Research Journal, Vol. 30 No. 2, pp. 132-136.



Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

Related articles