Factors influencing consumer use of a sport-branded app: the technology acceptance model integrating app quality and perceived enjoyment
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 21 July 2022
Issue publication date: 25 April 2023
Abstract
Purpose
The current study extends the technology acceptance model (TAM) and information system success model (ISSM) to the context of branded sport applications. Specifically, the study examined the influences of app system success dimensions and TAM determinants on branded sport app usage intention. Moreover, the current study examined the gender differences regarding the relative importance of the drivers and predictors of usage intention.
Design/methodology/approach
Data collection (n = 256) was conducted using convenience sampling in South Korea. The data were primarily analyzed via partial least squares structural equation modeling (PLS-SEM), multi-group analysis and importance–performance map analysis (IPMA) using SmartPLS 3.0.
Findings
App users who viewed branded sport apps as having a higher level of system and information quality were likely to have stronger perceptions of enjoyment, usefulness, and ease of use. Among the TAM determinants, perceived enjoyment most significantly influenced their usage intention, followed by perceived usefulness and perceived ease of use. Multigroup analysis revealed that some relationships between app system success dimensions and TAM determinants were significantly different by gender. In addition, IPMA indicated that perceived enjoyment and system quality of branded sport apps were relatively more important than the other predictors.
Originality/value
The current study contributes to the literature by incorporating both TAM and ISSM and extending the TAM with the perceived enjoyment construct to examine the key determinants of usage intention in the context of branded sport apps.
Keywords
Acknowledgements
Funding: This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (Award No. NRF-2021S1A5C2A02089245).
Citation
Won, D., Chiu, W. and Byun, H. (2023), "Factors influencing consumer use of a sport-branded app: the technology acceptance model integrating app quality and perceived enjoyment", Asia Pacific Journal of Marketing and Logistics, Vol. 35 No. 5, pp. 1112-1133. https://doi.org/10.1108/APJML-09-2021-0709
Publisher
:Emerald Publishing Limited
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